Commercialisation
Taking innovation to market
Creating something amazing is the first step in the innovation and commercialisation pathway. Cynapse provides a full lifecycle of services to help its clients commercialise their innovations every step of the way.
Creativity and innovation comes from many different areas. The ability to successfully commercialise innovation sets apart an inventor and an entrepreneur. The commercialisation process is an incredibly complex journey that is difficult to navigate.
Cynapse has worked with companies, research institutes and public sector clients to support them in commercialisation of their innovation and ensure their new products and services bring maximum return on investment. We have provided full lifecycle services starting with the evaluation of commercial potential and developing business plans. We help them develop routes to market and identify new revenue opportunities.
The commercialisation process is more nuanced than just business planning and we provide advice and support in protecting Intellectual Property, identifying and negotiating partnership and licensing models, and branding. All of which are important aspects in the journey.
The commercialisation process should start as early as possible and we are here to support you in giving advice through to embedding within your organisation. It’s never too early to find out more about how we can help you, including areas:
Strategic business plans
Business models
Routes to market
Partnerships
Market intelligence
Intellectual Property protection
Investment and funding
Commercial management and negotiation
Client Stories
